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The new brand has a community driven ethos, inviting individuals from all backgrounds to unite in a quest for knowledge. And for the first time ever, we’re also adopting a mascot for the library!
The new logo incorporates an attention-grabbing and contemporary look – one that clearly portrays libraries. The logo draws inspiration from the nearby rivers, bridges, landscapes, and historical references, which are reflected by the fox and desaturated color pallet. The new brand represents diversity, knowledge, growth, and a future-oriented focus centering our community and is reflected in the font. The font strategically emphasizes “AURORA” and incorporates a play in font sizes to represent growth. The font styles within our brand also seamlessly support translation into various languages and is friendly for our neurodiverse community.
The library and the community are growing and changing together, and it makes so much sense to let that show in the way we present ourselves to you. We hope you love and embrace it as much as we have.