For business owners, a logo is a visual representation of their company. A logo is often the first impression a company makes with potential customers. Therefore, the logo must send the right message of how you want people to think and feel about you.
This workshop will explore the process of creating a great logo, and share tips on what to do and what not to do during the process.
In the end, the workshop will help established business owners think about whether their logo is a representation of their brand or if the logo needs to evolve in some way. For aspiring business owners, the workshop will help create a road map for how to get started and feel confident throughout the process. In the end, your logo is not for you, but to help you connect with your audience and reflect your brand.