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SCORE: Customer Value Optimization

Virtual Business Workshop Presented by Francesca Hindmon

Join us as we discuss how you can grow your business by maximizing customer value to increase your profits and boost the ROI on your digital marketing activities by using Customer Value Optimization.

In this business workshop, we’ll show how valuing our customers at every step of their online customer journey is considered the most modern marketing strategy that a business can apply. Through Conversion Funnel Optimization, the framework which this strategy sits, business owners will learn how to create a proven, repeatable system that maximizes customer value while simultaneously reducing acquisition costs.

After this workshop, business owners will know how to craft a “Statement of Value” that perfectly positions their products or services in front of their customers. And, they will learn how to optimize all of their existing marketing material and content to place it in front of their customer at the right time online.

Speaker Bio
Francesca Hindmon is the President and Founder of Monarch Web Solutions, a digital marketing and advertising agency that combines marketing funnels, traffic generation strategies, and targeted content development to create cost-effective and results-oriented systems. As President of Monarch, Francesca has done it all, from running the company sales, project management, technical support and everything in-between.

Francesca has consulted with over 150 certified companies over the last six years providing website development, marketing and online strategic planning services. As an agency, Monarch partners with various organizations, including SCORE Fox Valley, the University CoWork, Minority Entrepreneur, Propellant Media, and the Office of Diversity and Inclusion at the Illinois Department of Transportation.

Because this program is being recorded by SCORE, please review the following disclaimer: 

I acknowledge my participation (or my child’s participation) in this virtual program includes the recording of this program which may include my name as listed on my account, images and/or video footage. I grant the Aurora Public Library District my permission to use the photographs and/or video footage for any legal use, including but not limited to: publicity, copyright purposes, illustration, advertising, and web content.  Furthermore, I understand that no royalty, fee or other compensation shall become payable to me by reason of such use. 

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